The success of the modern-day fashion industry relies on popular style trends. And at the centre of these trends are fashion bloggers. Since 2007, when the blogosphere began to skyrocket in size and influence, fashion bloggers have been at the forefront of events at global fashion weeks. They sway creative decisions made by brands and play a significant role in determining which products win and fail with each fashion season.
Fashion blogs were a big deal, even before the days of the Instagram influencer. Fashion-forward consumers are invested in what bloggers, influencers, and celebs are wearing – and it’s no surprise fashion blogs can earn significant numbers of views, inspire brand collaborations and make money. So, whether you’re a budding influencer or a long-established brand, if you’re looking to ramp up your fashion blog, here are 100 fashion blog ideas to inspire your fashion writing – our top tips to help you find success in 2023
What is a Fashion Blog?
Fashion blogs, just like any blog, are web-based publishing platforms that post content on a specific niche or idea. A fashion blog can cover many topics, from deep dives into particular items of clothing to beauty tips, trends, and celebrity fashion choices. Many are categorised by subject and provide a variety of article types, such as advice columns, how-to articles and interviews.
In 2023, the majority of popular fashion blogs do well because they are personal. People follow specific blogs because they often resonate with a person or enjoy their content as a means of escapism. For example, Lydia Millen’s luxury content gives the average user something to aspire to, whereas Patricia Bright’s down-to-earth, self-made fashion commentary is entertaining and inspiring. Fashion blogs work best when they target a niche; here are 100 fashion blog topic ideas to inspire your search for a content goldmine.
